With the official closure of Complexity Gaming, ownership of the organisation's brand and IP rights has reverted to GameSquare. This is a direct consequence of the seller-held note of $9.61 million that underpinned Jason Lake's buyback of the organisation in 2024 for a total of $10.36 million. When Lake and his investor group failed to raise the capital necessary to settle the note, it automatically triggered a reversion of the rights to GameSquare.
The concrete question now is: what does GameSquare do with a brand that exists on paper but not operationally? Two scenarios emerge based on the available information. GameSquare can choose to reactivate Complexity as an organisation – but a potential conflict of interest arises here, as the company already owns FaZe, which is active in Counter-Strike 2. Running two competing brands in the same title will require a clear strategic separation. Alternatively, GameSquare can sell the IP to a new buyer who wishes to revive the brand under new leadership.
GameSquare's situation is further complicated by the fact that in August 2026 the company published a nine-figure deficit for the 2026 financial year – a signal that an active revival of Complexity is not necessarily the most likely path forward in the short term.
Jason Lake has made it clear that he is not stepping away from esports and that he is seeking new opportunities – but none of these are tied to the Complexity name. The brand thus lives on as an asset held by GameSquare, with no concrete plans for its future in place.